We still get e-mails every week from somebody who isn’t sure about training with Static Contraction without first seeing the typical before/after photos that accompany nearly all fitness related products these days.
Sometimes I try to explain why I don’t play that game. It’s the single most dishonest tactic that is used by marketers. Those of us who have been in this game for a long time all have our ‘behind the scenes’ stories of the outrageous things we’ve seen and privately we shake our heads that anybody still believes such lies.
One of the greatest illuminations of this was in the recent documentary film, Bigger, Stronger, Faster*. (links to wiki article) The filmmaker shows the folly of trusting the makers of nutritional supplements and before/after photos. The clip below is authorized by the owner of the copyright. The photo segment starts at 3:20 but the entire excerpt is pure gold. I saw the movie via NetFlix and highly recommend it to anyone interested in the iron game and the extremes it creates. I’m sure the movie has already saved lives. (Sadly, not the life of the director’s own brother, who died later.)
I want to remind people that the collateral damage done by these dishonest people is that real before/after photos are never as impressive as the fake ones. This creates a kind of ‘arms race’ of better and better fake photos used to trick people. And somewhere out there is a guy who wants to tell me, “Yeah, but they don’t all do that.” My answer is, “Yes. Now show me the list of which ones do and which ones don’t.”
As I said, I refuse to play that game.
Video at THIS LINK